dsld (designlincd) is a specialist retail, commercial, and residential design and management studio, based in North Fremantle, Western Australia.
Our Services - Retail Design, documentation and procurement
The menswear retail outlet - Jerico, at the Perth DFO, is a result of our client's request for a very simple interior, with an urban grunge appeal, but not a 'hipster' aesthetic. The client also wanted to apply black and white to the fit-out, to allow the clothing to be highlighted and to remain the focus. To maintain budget, suspended lighting tracks were created to provide the required ceiling detail. Mesh screens were utilised as wall texture, providing further display wall interest and hanging display zones. Jerico now provides a relaxed and neutral backdrop to their dynamic quality menswear brand at the DFO.