About Us

For over 25 years we’ve been using smart design to translate client goals into exceptional and tangible outcomes. We draw on our vast experience in retail design, management and tenancy coordination to create evocative environments that engage consumers and take your businesses to the next level.

The design philosophy at dsld is based on integrity, sustainability, and collaboration, an outlook that’s underpinned by our long standing client relationships.

Our Retail Design Management and Tenancy Co-ordination philosophy is based on being pro-active, hardworking, experienced and organised. Having completed 17 retail development projects throughout Australia, we look forward to being part of future development teams.

We’re a comprehensive, multi-discipline studio who design, manage and deliver retail, commercial and residential projects. We offer a complete service – from initial design all the way through to implementation. Our passion is to provide personal and professional design services, with particular focus on recycling, re-use and up cycling. We strive to provide a sustainable approach to materials and design - new is not always best.

My story began with the registration of For Design Pty Ltd. Since the inception of For Design Pty Ltd, branding trends and changes within our organisation led to the registration of a trading name Designlincd, which combined our skills in design and management in a name. Recently, another mutation of our brand resulted in the registration of dsld (designlincd), with the need to simplify, categorise and provide branding across all social media and platforms. Designlincd now presents as a team in dsld - we hope you like our evolution and transformation as much as we have enjoyed getting there.

Our current “side hustle” project is a combination of sustainability and ingenuity for the small scale home in your own back yard, sourcing local and repurposed goods. For further information, check out our instagram link below.


Karen Ford Director at dsld


The team after opening of the Perth DFO


A design presentation